Professional Photography. The two words every professional loves to hear. Good photography is a key thing in marketing, the first impression is essential. If homebuyers or renters aren’t sold on the images that they see online or in brochures, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home, studies have shown that eight seconds is the maximum amount of time that you have to capture the interest of a prospective buyer or renter. Now that seems like a pretty short amount of time, right? Not necessarily, because in the span of eight seconds, you could have come across this blog, read the headline, seen the photographs, then be gone on your way onto to the next blog or article because the photos don’t capture your eye or attention. So with such a small time frame, quality photographs that echo the true value of a property are essential for drawing in potential buyer’s and renters.
Which photos would make you interested in purchasing or renting this apartment?
So what exactly sets these photos apart? The skilled professional knows how to use composition, angles, colour and lighting to make a photo more appealing. Most would be drawn to the second photos. The first photos are exposed improperly and have perspective distortion. As the studies state, you have eight seconds to capture a buyer or renters attention. A photo with more contrast and depth will draw a person’s eye to it.
These are the key steps to ensure that the professional photograph captures attention:
Clutter is one of the worst offenders for making a home look smaller than it is. Even a large, open floor plan can be made to look cramped and unappealing if there is too much furniture, décor, and miscellaneous items stuffed into the space.
Having as little around as possible will make your home appear larger and more open. Only keep the necessary pieces of furniture and enhance your décor to give it warmth and define each space. Clearing out all the clutter helps see the home as a neutral space rather than one owned by someone else and gives the opportunity to start imagining what life would be like living there.
It’s all about the angles & lighting:
In photography, it is all about lighting and getting the angles correct. For example, the two photos below are of the same apartment, which shows that a great photographer can bring out the best features of a home by mastering angles and lighting. They strive to capture everything to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.
Potential buyers or renters must be able to envisage themselves living in the home. If the home is already furnished, by removing personal items, tenants or buyers are not distracted and it becomes easier to determine whether the home is suitable for them.
Scouting before the shoot
Good photos are all about preparation, which includes time of day and setup. Every angle must be explored prior to shooting the home. During the preparation, the photographer will analyse the home’s light exposure, experiment with interior and exterior lights, and take sample photos. This process will allow the photographer to understand what composition will work the best for the home. Skipping this step could cost you dearly.
Post-production is the art of choosing the right photos and enhancing them. Often, the best photos are the ones that have plenty of space around the subject to work with. When the selections have been made, the photographer processes the photos and enhances the colour. The photographer will then edit the photos to ensure that not only the inside, but the outside of the home are perfect.
The quality of the photography for your advertising is one of the most critical aspects of the marketing of your home:
By spending a little extra money for amazing photos and marketing content from your photographer, will more than pay for itself in the long run! So allow Leasing Elite to hire the professional photographer, as they will help create high quality photographs that accentuate key elements for print and web display.